Very well done ad from Under Armour’s Are You From HERE? campaign featuring young basketball star Brandon Jennings. I really like the approach some of these brands have taken in the face of the lockout. By subtracting the teams and the league they’ve decided to focus on the players as people dedicated to a sport they love. Like many young athletes Jennings has not travelled an easy path to get where he is today and this is a great snapshot of what it took to get there and what it takes to hold down a spot in this ultra-competitive arena.

Advertisements
Tagged ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: