Very well done ad from Under Armour’s Are You From HERE? campaign featuring young basketball star Brandon Jennings. I really like the approach some of these brands have taken in the face of the lockout. By subtracting the teams and the league they’ve decided to focus on the players as people dedicated to a sport they love. Like many young athletes Jennings has not travelled an easy path to get where he is today and this is a great snapshot of what it took to get there and what it takes to hold down a spot in this ultra-competitive arena.

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